Innovation - an important part of the company


  • We break new ground

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We break new ground

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For us this value means: passion for innovation and quality.

We are proud to be the first production facility within the VW Group to build a fully electric vehicle. The Audi brand has an image of premium quality and we work every day to fulfil this promise of high quality to our customers. We work with passion and, just like our cars, are inspired by the latest technologies.

The desire for perfection is part of our DNA. That is why we constantly encourage our employees to strive for perfection by optimising existing processes, products and services. We always want to improve whatever can be improved. We do this via the Audi Brussels Ideas Programme.

Audi Brussels Ideas Programme

Audi streeft voortdurend naar verbetering. Hiermee vergroten we onze concurrentiekracht en beschermen we de werkgelegenheid. Dit lukt het beste met de expertise en ervaringen van onze medewerkers, de experts binnen hun vakgebied. Met het ideeënprogramma heeft iedereen de mogelijkheid om met zijn idee de werkwijze vorm te geven. Zo verhoogt de tevredenheid van de medewerkers en ze ontvangen als dank een bonus voor hun diensten.

What is an idea?

An idea is any suggestion for improvement that:

  • ensures a new standard after the adoption of the idea
  • constitutes a concrete solution for a problem
  • clearly indicates the projected benefits


The purpose of the Audi Brussels Ideas Programme is to reduce costs by improving internal processes and optimising products, thereby enhancing Audi’s competitive position.

Sustainable business

At Audi Brussels, we proactively respond to the challenges that accompany digitalisation, robotisation and new sources of energy. As pioneer, we contribute to the evolution and development of e-mobility and the future of the automotive industry in Europe. Global trends such as sustainability and urbanisation influence market needs. That is why we take responsibility for the environment and our society.