Vorsprung 2030 sets the framework for Audi’s most important fields of action this decade. We have condensed 600 global trends into various scenarios and evaluated possible business sectors established in accordance with their levels of turnover and profitability. A team of around 500 Audi employees and the international markets were involved in its development.
We focus on six strategic fields of action that are profitable and feasible for Audi. With a very aspirational ambition, we’re aiming for clear differentiation and growth. All of this flows into the purpose “Meaningful technology to keep the world in motion”, the same objective of our conduct at Audi.