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Our stragegy as a company

Company

Strategy

The automotive industry is experiencing radical upheaval. The Audi Group is likewise in the process of redefining itself for the future and playing an instrumental role in shaping the transformation as we head into a new age of mobility. Step by step, the Company is implementing its strategy.

Unleash the beauty of sustainable mobility

Sustainable mobility means:

In the long term, we will offer CO₂-neutral premium mobility.
In the medium term, we will offer the strongest range of electric models amongst the premium competitors.
By the middle of the coming decade, we will sell about a million electrified cars each year.
By 2025, we will have reduced the CO₂ footprint of the Audi fleet by 30 percent over the entire lifecycle. In this way, we will improve Audi’s environmental impact.
We aim to be completely CO₂-neutral by 2050 at the latest.

Unleash the beauty means:

We want to be the most progressive premium brand with the best customer experience.
We want to be the brand with the greatest appeal, fascinating customer-relevant innovations and breathtaking design.

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Our mission

We act purposefully, systematically and with our full efforts – in other words, consistently. That is why our mission is “Consistently Audi.”

What are our goals?

Consistently customer
We want Audi to become the company with the most satisfied customers.
Consistently electric
We will move to the forefront of electric mobility.
Consistently connected
We are creating an open digital ecosystem.
Consistently sustainable
We conduct our business responsibly, transparently and with integrity. We act in harmony with ecology and economy and with a clear long-term perspective.

Seven values

At Audi Brussels, we take pride in our seven values.

Look at how we live by them

Compliance & Integrity

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^* Recommended On-The-Road (OTR) retail prices include: delivery charge, half a tank of fuel, number plates, and first registration fee at £55.00 and Vehicle Excise Duty.

Recommended On-The-Road (OTR) retail prices shown are based on the 2018/19 VED rate.
As outlined in the Chancellor of the Exchequer’s 2015 budget, the way Vehicle Excise Duty (VED) is calculated will change from Saturday 1 April 2017 for the majority of vehicles. The first licence will continue to be calculated using the vehicle’s CO2 value, but subsequent licences will be based on a standard rate of £140. Vehicles with a list price exceeding £40,000 (including factory installed options, delivery charge, number plates and VAT) will pay an additional £310 plus the standard annual rate for a 5 year period. After the 5 year period only the standard rate will apply.
Further information is available from DVLA here: www.gov.uk/newvehicletaxrates

Price includes VAT and is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
RRP – Recommended Retail Price includes VAT and is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
Prices quoted in the Audi Configurator are Audi UK’s recommended On-The-Road prices and may vary from time to time. It is always possible that, despite our best efforts, some vehicles may be incorrectly priced. Always finalise prices with your local Audi Centre.

Please check model availability and full specification details with your Audi Centre prior to ordering. Neither Audi nor Audi Partners can accept contractual responsibility for your reliance on the information contained in the Audi Configurator.

Performance figures and specifications relating to Audi vehicles are indicative only and performance cannot be guaranteed. Performance figures and specifications may be updated on this site from time to time, when new test results are available. Your local Audi Centre can always provide you with the most up-to-date information available.
Written and visual depictions (including photographs) of vehicles, are for illustrative purposes only and should not be relied upon. Some illustrations may not accurately reflect UK specifications (including paint and trim colours) and may not be available. If in doubt always contact your local Audi Centre.

When you purchase a vehicle or any vehicle maintenance services from an Audi Centre, your contract is always with the Centre and not with Audi UK. Any concerns you have in relation to the purchase of a vehicles should always be directed to your Audi Centre.