Masdar City, from where test drives of the Audi e-tron begin, is a greenprint for cities of the future. Based on the three pillars of social, economic and environmental sustainability, the city is pioneering sustainable urban development by incubating real-world solutions in energy, water efficiency, waste management and mobility. Located next to Abu Dhabi International Airport, the low-carbon community is made up of a rapidly growing residential neighbourhood, clean-tech cluster and free zone, home to more than 590 small-to-medium-sized businesses, multinational companies and public sector tenants – it is also hosts the headquarters of the International Renewable Energy Agency (IRENA).
Yousef Baselaib, Executive Director for Sustainable Real Estate at Masdar, says: “Part of our mandate at Masdar is to help realize the sustainability targets of Abu Dhabi and the United Arab Emirates and support the implementation of the United Nations’ Sustainable Development Goals. Masdar City in Abu Dhabi is a focal point of these efforts.
For more than a decade, we’ve been demonstrating innovative clean technologies, collaborating with government, academic and industry partners to bring new ideas to life. There is an obvious synergy between the Audi e-tron test drive, our own investment to help commercialize future mobility solutions here at Masdar City, and the broader commitment of Abu Dhabi to provide a global platform for collaboration through initiatives such as Abu Dhabi Sustainability Week,” declares Yousef Baselaib.